ForeverPPL | Thomas Freeman

Amsterdam City Identity

Type-based logo and collateral for the city of Amsterdam

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 The challenge was to create a type-based identity for a city of our choice. I was influenced by Amsterdam's city symbol, the St. Andrew's Cross, a simple red "X." The branding is bold and progessive, like the city.

The challenge was to create a type-based identity for a city of our choice. I was influenced by Amsterdam's city symbol, the St. Andrew's Cross, a simple red "X." The branding is bold and progessive, like the city.

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 A series of informational brochures open up into the iconic Amsterdam "X" shape. 

A series of informational brochures open up into the iconic Amsterdam "X" shape. 

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